In addition to 3 billion months of live, Baidu Smart 小程序 open source alliance also wants to reshape

小程序 Although there is no smoke in the battlefield, the battle situation is unusually glued.

why would you say so? It can be seen from the current situation of entry. 微信, Alipay, Baidu, the domestic Internet Big Three did not fall.

Moreover, the directions for the extension of the three countries are different. 微信 does not stop giving more privileges to 小程序 in its own ecology. Alipay 小程序 continues to deepen around the payment scene. Baidu is looking for partners and exploring more possibilities.

Just like Apple and Android, the closure and opening became the opposite of the irreconcilable field of 小程序. Especially after the official establishment of Baidu Smart 小程序 Open Source Alliance on December 20, more and more discussions on this issue. The two modes are superior and inferior, and specific problems should be analyzed.

一次开发，流量共享

The Matthew effect is revealed on the user's few inches of mobile phone desktop.

According to《中国移动互联网2018年秋季大报告》released by QuestMobile, the total monthly usage of China Mobile Internet in September 2017 was 6.31 billion minutes, and in September 2018 it increased by 32.2% to reach 8.34 billion minutes.

The bonus is still there, but if you continue to look down, you will find that the length of these growths is mostly in the head APP. The data shows that the top five sub-sectors with a longer total usage in September this year are instant messaging, online video, short video, comprehensive information and browsers. The sum of the overlays is 62.4%, which is reserved for Weibo. The living space of other industries such as e-commerce and input methods is less than 2/5.

xx 这些热门行业，说到即时通讯，用户第一次想到的是微信，QQ，短视频很快，颤音。那么，生活在头部的阴影下，尾巴和新玩家会在哪里盼望？

小程序是最好的选择。挖掘在其他平台上累积的流量池中的流量可以更好地解决流量获取问题。然而，老蟑螂刚刚消失，新的蟑螂又来了。

要创建超级门户，小程序的所有操作都将设置为基于其自己的平台。 微信小程序的开发人员，想要去支付宝平台进行预占，必须根据新的规则和协议重新开发。获得更多流量意味着支付N倍的能源和成本。未来将推出小程序的平台越多，这个矛盾就越明显。

“一次开发，流量共享”，百度就此问题提出了新的想法。 12月20日，百度和爱奇艺，快速手，WiFi万能钥匙，58，汽车之家，携程，万年历，猎豹手机，百度视频，婴儿巴士，卓艺等12家公司正式签约，公布了业界首款小程序的开源联盟正式成立。

根据熊墨的说法，请注意联盟中的公司将继续在自己的APP中运行智能小程序，百度将开源智能小程序完整架构，包括SWAN Runtime和SWAN Framework，减少进入门槛合作平台。由开发人员开发的百度智能小程序也可以在非百度应用程序中无缝运行。

结果，同时解决了新旧问题。 QuestMobile在《移动互联网全景流量洞察》中提到，微信小程序目前覆盖949万月度用户，支付宝为6.31亿。至于百度智能小程序，据不完全统计，百度的APP和开源联盟成员APP不会去每月用户总数达到30亿。

生态成熟，挑战犹在

如果我们从2017年1月开始，小程序的开发已近两年。在这个过程中，每个平台的生态已经越来越成熟。

作为一个探路者，走在微信的前端，已经让许多开发者吃掉了小程序奖金。随着小程序的发展，社交电子商务正在兴起。电商界的崭露头角已经将小程序的力量推向了极致。京东，蘑菇街，苏宁等老电子商务公司也都努力到了小程序。

微信仍然为小程序开放更多功能和入口，并与朋友，公共号码和其他产品开放，提供横幅广告，小游戏奖励广告和其他货币化方法，内置微信内置生态，微信小程序有对手不能复制的优势。

但是，痛点也很明显。最初，张小龙对小程序的定位是“逃避”，这对应于低用户保留率。另外，许多小程序同质化严重，竞争激烈，生命周期一般较短。阿拉丁的小程序统计平台指出，小程序行业继续高速发展，11月小程序TOP100名单继续保持28％的高替代率。也就是说，在10月份的TOP100排行榜中，已经淘汰了28个小程序。

Alipay 小程序, mainly covering retail, travel, life services and other industries. Use the Alipay search, sweep, life number, card package, payment success page and other portals to build a business closed loop. The scenes that can be served are mostly within the scope of Ali Eco, such as payment receipt, marketing, membership management, location services, fund management, and so on.

Looking at the problem from another angle, Alipay 小程序 has a specialization in the industry, in fact, it is not able to achieve full coverage of the scene. Baidu is in stark contrast to it. The establishment of an open source alliance is equivalent to opening a hole in the originally closed environment for new applications and scenarios.

Baidu Smart 小程序's traffic portal mainly includes search, personal center page, information flow recommendation and home page drop-down second floor. The existing 小程序 is distributed in content, e-commerce, tools and other industries. In addition, many of Baidu's internal products are also important positions of 小程序. Among them, Baidu Map has taken the lead in opening three major product portals.

The earliest batch of Baidu Smart 小程序 co-developers have had many successful cases, such as Xiaohongshu, in less than two weeks, its 小程序 has harvested 2 million daily users. Moreover, in order to eliminate the worries of developers, Baidu Smart 小程序 has already supported the Baidu Alliance advertising component. As long as the open source alliance partner platform runs the smart 小程序 with the Baidu Alliance advertising component, both developers and open source alliance members can obtain advertising shares.

After the alliance was established, Baidu cooperated with various heavyweight APPs to broaden the channels of traffic acquisition on the one hand, and ensured the retention of users on the other hand, and further increased support in the realm.

封闭与开放，哪个才是行业标准

Through comparison, it is not difficult to find that the 小程序 platform can be divided into two major factions, closed and open. The former represents 微信 and the latter represents Baidu.

xx Analogous to Apple and Android, perhaps for a long time to come, both closed and open will coexist. So who has more 软件 company

May become the industry's unified standard? Often people will use the earliest one as the standard, but in reality, the standard is gradually improved in the process of continuous development.

Specific to the closure and opening of 小程序, in the second half of the mobile Internet, all products including 小程序 must have a strong relationship with the service. Baidu has built a smart 小程序 open source alliance to achieve a collection of various service scenarios and needs, and then build an open ecosystem of 小程序 through Baidu's own search, information flow, open platform and other advantages.

What is the embodiment of the superiority of open ecology? As mentioned above, developers enjoy the traffic bonus and the user needs are fully satisfied. If you stand in the position of alliance members and join the open source alliance, the most direct change is to enrich their service capabilities. Driven by the smart 小程序, the user stickiness of the affiliate members' apps has increased. More importantly, if you access the smart 小程序 affiliate ads, this will bring more potential customers to the alliance members, resulting in direct business returns.

Rising to the entire industry, the opening of Baidu Smart 小程序 is expected to break the gap between the various platforms and the state of information silos. Under the premise of traffic sharing, resource sharing, and capability sharing, we will work with partners to build industry standards and achieve a win-win situation.

As Baidu's vice president shivered, only fully open can really play the value of 小程序. With the growth of the open source alliance, the power of Baidu Smart 小程序 open ecology will become more prominent.

By then, the competition on the 小程序 track will also enter a new phase.

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