微信 "Getting on the bus" time has been set, Ma Huateng or personal platform

At the Changan CS85 Global Media Test Drive held today, Changan Auto executives revealed to the company that the company will cooperate with Tencent to develop“车载微信”applications to be launched in the second quarter of 2019. The first model to be carried is Changan's coupe SUV CS85. In addition, at the CS85 model launch conference on March 6 this year, Zhu Huarong, president of Changan Automobile, and Ma Huateng, chairman of Tencent, will attend.

It should be known that the launch of the car model leader in the strategic model has become the norm in the industry, and Ma Huateng in the "double tower" of the Chinese Internet industry is the first time for the new station platform. This is also enough to see the importance of this car and its 微信 and Tencent car system for Tencent.

OA system

(Changan Automobile New Coupe SUV CS85)

In fact, when 微信 is "on the train" is already "looking for the eyes" for the entire automotive industry. However, due to the delay in the official version, some OEMs have “runned” 微信 on their models: some chose to use 软件 developed for Android tablets, while more models simply use the webpage “simple and rude”. Version.

In fact, Ma Huateng himself has heard about this, but Tencent seems to think that it is not a responsible act to pursue the “微信” on the vehicle as soon as possible. At the first World Intelligent Networking Auto Conference in October 2018, Ma Huateng revealed that the vehicle 微信 was already under development, but "for security reasons", it was delayed. Earlier, there were media reports that the Tencent team's development requirements for the car 微信 were:“能够使用纯语音交互的接口，以保证驾驶员目光不必从路面移开”。

xx 亿欧汽车认为，将微信这一用户体量巨大，影响范围深远的软件在汽车场景中实现存在不小挑战。其中的重中之重，便是为用户定义驾驶场景下的核心功能，进而在保证安全的前提下，延续手机端微信的用户体验。显然，这一任务将由腾讯与长安汽车在2018年10月成立的“梧桐车联”合资公司承担。双方的合作模式与阿里巴巴与上汽集团的斑马网络公司有着相似之处，是互联网巨头和汽车企业之间协作的又一标准案例。

不过尽管腾讯相比阿里巴巴在移动互联网Ç端市场积累了大量经验和用户，但缺乏产业互联网基因的腾讯在汽车行业还有很多差距需要追赶。毕竟，路上搭载斑马智行系统的汽车已经超过70万辆，合作的车企也达到6家。不过随着腾讯的强势入局，斑马和其背后的阿里巴巴将会迎来更多挑战。

天平倾斜的角度正在发生变化，好戏注定还在后面。

＆LT;来源：投资界＆GT;