新流量玩法“燃”爆蓉城，支付宝小程序创新大赛进入“卡位战”

继蚂蚁金服支付宝小程序宣布向个人开发者开放公测之后，3月1日，由蚂蚁金服主办，创头条联合主办，沈阳中关村信息谷创新中心，智谷汇协办的蚂蚁金服科技创新讲堂在沈阳举行。活动以“支付宝自运营之战”为主题，由蚂蚁金服支付宝小程序官方团队的专家们和支付宝小程序创新大赛的优秀选手，与现场众多小程序开发者沈阳小程序开发

支付宝小程序开发者生态总监贾诩在致辞中表示，支付宝小程序是蚂蚁金服近三年最重要的战略之一，支付宝小程序离“钱”“服务”“信任”最近，聚焦商业与生活服务，帮助广大创业者和商户连接蚂蚁金服以及阿里巴巴的大生态，是不容错过的新流量红利。

蚂蚁金服科技创新运营专家朱琰，蚂蚁金服开放平台产品专家皮维，蚂蚁金服科技前端技术专家蓝诀，分别从生态红利，自运营方法，产品创新，技术等维度，介绍了支付宝小程序的定位，功能，场景，运营模式与价值等内容。

据介绍，目前蚂蚁金服及阿里巴巴拥有9亿多全球用户群体，其中精准商家达到千万级规模，覆盖的商业场景达到150多个。

XX 而支付宝小程序自去年9月份正式开放以来，已经上线了8万个小程序，累积了5亿用户。其中在七日留存率、收藏次日留存等指标上，位于行业前列。地域分布上，支付宝小程序从沈阳、上海、沈阳、沈阳等一线或者准一线城市逐渐向二三四线城市迈进，已基本实现全国区域全覆盖。

三期月赛榜单公布，小程序新晋玩家“星光璀璨”

当天，蚂蚁金服科技创新大赛负责人艾珈公布了ATEC支付宝小程序创新大赛2月月赛的优胜项目，小黑裙瑜伽、UU跑腿、网约车宝典等项目入围。

据了解，月赛冠军可获得3万元的现金和数十万的蚂蚁金服资源扶持。

作为2018年底—— 2019年第一季度最受关注的创新赛事，支付宝小程序创新大赛伴随着蚂蚁金服平台开放的步伐，吸引了全国数十万开发者的关注。截止目前，大赛吸引了近2000家企业和个人开发者的报名。

除了冠军高达30万现金大奖颇具吸引力之外，大赛参与者可以获得蚂蚁金服多种资源扶持，包括入口、流量、技术等多种先期红利。更有机会获得蚂蚁金服专设的STS计划——3年共10亿基金扶持，该基金专用于投资优秀的小程序项目。

目前，支付宝小程序创新大赛已经进行了3期月赛，共有超过20个优秀项目脱颖而出进入优胜者榜单。经过几轮更迭，目前跻身前10的项目包括：小黑裙瑜伽、元贝驾考、UU跑腿、汽车报价、诸葛找房查房价、宠掌柜、青团社兼职、木鸟短租民宿、有喵租包、网约车宝典。

引人关注的是，12月月赛优胜项目“青团社兼职”以出色的产品设计和运营成绩，在资本市场获得青睐，日前获得蚂蚁金服领投、多家机构跟投的数亿B+轮投资。

优胜项目现身说法，支付宝小程序新玩法

xxxx As the capital winter intensifies, entrepreneurs are increasingly challenging in terms of direction choice, capital investment, and flow acquisition. The cost of developing apps is so high that a large number of entrepreneurs have to turn to “小程序” to try and make mistakes with lower investment in order to find new development opportunities in new battlefields and scenarios.

On the same day, the monthly competition winners—— Yuan Xiaoli, the founder of Yuanbei Driving Test, came to the scene to share the “wonderful journey” after joining the Alipay 小程序 open platform.

Yuanbei Driving Test is an online learning vehicle tool that provides users with a series of services, from registration to taking a one-stop test driver license. Currently, the company cooperates with driving schools to over 5,000+ homes. In the traditional mode, user growth is relatively slow. By joining the Alipay 小程序 platform, users can use the time of debris to conduct theoretical problem library exercises and simulation exams, watch practical skills videos, etc. open quickly, do not occupy memory, reduce user access threshold, and accurately reach the needs of learning car users.

According to reports, Yuanbei driving test will be connected to Sesame Credit and Cloud Customer Service, providing users with free trials, first-school and post-paid services to further enhance the user experience.

According to reports, at present, many companies that include service brands and leasing businesses have achieved more flexible and diverse gameplay through access to Sesame Credit, and have gained user favor and market performance. Taking the brand of restaurant chain Deco as an example, after choosing to cooperate with the “credit free deposit-free” model of sesame application, in just a few months, the customer's monthly purchase frequency has increased by 42%, and the customer price is also from the original 43.02 yuan. It increased to 64.85 yuan, an increase of 32%.

3月月赛火热开启，赢取半决赛最后的直通卡

With the February moonfall coming to an end, the March month of the month also announced 汇海. With the advancement of the event, the competition for the registration project, the battle for the three seats in the first month of the game has become increasingly intense.

xx 对于月赛的选手，蚂蚁金服准备了丰厚的月赛奖励，包括且不限于：

【资源和奖金支持】

1，冠军，亚军和季军将分别获得三万元，两万元，一万元的现金奖励;

2，获得集训营和半决赛的入围资格;

3，云服务资源尊享VIP沟通咨询;

4，入选小程序创新案例库的资格。

【线下宣传支持】

蚂蚁金服为前三名准备了价值50万元+的支付宝小程序业务扶持，包括：

1，蚂蚁开放日的展位1天;

2，ATEC蚂蚁金融科技大会VIP展位1天;

3，蚂蚁开放日嘉宾议题一个。

【运营资源支持】

蚂蚁金服为月赛前三名提供了两个百万级别的流量入口二选一的权利：

1，朋友制表小程序聚合页横幅-1天

2，官方小程序快报生活号横幅-1天

【大赛全渠道PR福利】

同时，获奖优胜名单将在大赛全渠道PR传播。

据介绍，本次支付宝小程序创新大赛报名及上线截止时间为2019年3月20日，因此3月的月赛也是本次大赛最后一期月赛。在月赛获奖不仅可以获得奖金和相应资源，还可以赢得直接进入半决赛的“直通卡”。

＆LT;来源：创头条＆GT;