快速应用联盟：快速应用每年覆盖10亿台设备，每月2亿次活动

3月20日，TEF·2019快速应用开发者大会在沈阳举行。共有12名快速应用生态平台成员参加，包括vivo，华为，OPPO，小米，联想，金利，魅族，中兴，努比亚，佳，海信，中国移动终端中国移动终端公司和海信移动。

在会议上，联盟成员详细比较了快速应用程序和本机应用程序的体验。可以说两者基本相同，快速应用也可以实现免安装，占用最少的存储空间。

快速应用生态系统总结了四类门户网站：应用分发、智能场景、二次入口、开发者自身入口，还显示了接口功能的全景视图。

快速应用联盟的成绩一年：覆盖10亿设备、月活2亿、打开快应用20亿次、留存1亿个桌面图标。其中有35%的流量来自桌面留存的图标。

最后，期待未来快速应用的三个特点：生态开放（第三方平台，附近服务，第三方生态系统），合作共赢（媒体传递，媒体现金，多式联运服务），共同成长（经验增强，能力增强，更多平台）。

生态布局 快游戏规划公布

目前，快速游戏具有完整的发布和访问流程，可以完美适应主流引擎。开发人员可以使用引擎一键式发布工具快速将H5游戏打包成快速游戏，从而大大降低了开发成本。与传统的H5游戏相比，“快速游戏”推广场景更加丰富，可以快速有效地实现深度交通支持策略。

在2019年，快速游戏将迎来新的变化，游览设计软件

The various manufacturers of the Opera Alliance will conduct unified transport of unified standards, providing developers with greater market size and lower access costs. The alliance's support for fast game resources will reach 100 million scale, and provide suitable scenarios to promote operational solutions for different products. In the profit model, it will focus on the combination of in-app payment and advertising. In order to protect the interests of developers, the alliance will provide industry-competitive support policies in both in-app payment and advertising.

全场景新玩法 智能场景构建新未来

The vision of fast application is service front-end, one-step direct. Around this vision, from the breadth and depth of the full opening of multiple system entrances, negative screen cards, voice assistants, browser search, global search, web page jump and other entrances, with rookie wrap, Ctrip, a little information and other applications Developers have very successful cooperation, and all indicators such as active, new, and retention have been comprehensively enhanced, which is enough to prove the user's recognition of the fast application service experience.

Fast application is a new ecosystem of mobile Internet. After 18 years of exploration, we will continue to introduce more new games. We not only design a variety of scenarios, but also hope to provide users with deep integration of developers' services and scenarios. Convenient experience helps developers to distribute and retain; each entry scenario of the vendor has different characteristics and user forms, and it is important to distribute the appropriate service in the right mode at the right portal. The various portal scenarios of the fast application each have different characteristics and user forms, and the appropriate services need to be distributed in the appropriate mode at the appropriate portal. Developers can integrate with the scene according to the characteristics of the scene, and truly achieve direct service.

生态合作 战略合作共同成长

xx 快应用生态合作市场巨大，app开发者、线下商家和一切能提供线上线下服务的开发者，均是快应用生态联盟的潜在合作伙伴。“近场+”、“系统+”、“高频+”、“场景+”四大方向，将是快应用的合作重点，2018年快应用已经和一些开发者进行过深入的合作，除了继续直接与开发者进行深入合作外，快应用联盟积极与第三方服务商合作，授权第三方服务商快应用生态服务商身份，为开发者提供丰富服务。

生态完善 快应用商业化链条构成

目前，快应用流量巨大，但分布相对集中，很多中小开发者推广的诉求得不到满足；另外，大量优秀开发者在生态中不断成长，获取了海量用户，有着急切的变现诉求。这让快应用商业化变得迫在眉睫，也推动快应用实现整个生态链的完善。

快应用依托于其本身路径更短，转化更高，投放更准，成本更低等优势，使得新生态的商业化相对原生应用更具商业价值，未来给开发者带来的商业回报将更为丰厚。

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