深扒小程序评测：技术很开心、用户指标还要再细化

年初的微信公开课PRO上，微信团队多次提到一句话—— “你们只需要把小程序做好，其他的事情就交给我们”，宣示要为小程序开发者提供更多助力。近日，微信为开发者上线了'小程序评测'功能，可以看作是这一策略的'一小步'。

现在，满足'已发布小程序累计用户100以上'这一条件的开发者，已经可以在小程序后台看到这项功能：是的，小游戏暂时没包括在内。

评测指标包含什么

据官方介绍，小程序评测主要会从运营指标、性能指标、用户指标三个维度进行综合评估，来得出小程序的数据表现。对于达标的小程序产品，会给予诸如2小时极速审核、开放内测能力等奖励。

之前，微信对外提到过正在搭建一个满意度体系收集反馈，其中就涉及基于数据的评价体系。从当时的信息来推断，这个'达标'的头衔还是比较值得争取的。因为这部分产品很可能会是重点扶持对象，有望继续获得诸如广告信用金、官方案例展示等资源导入。

这项综合评定需要经由人工审核来完成。关于具体评测规则，微信官方的解读有些拗口，因为他们将小程序审核的最终评定区分为'达标'和'不达标'，其中沈阳软件开发

xxxx Among the three major indicators that determine whether 小程序 is up to standard, each item is divided into 'standard', 'good', 'excellent' and so on. For example, the following picture:

To put it simply, the operational indicators of the three major indicators are “achieving the standard”, the performance index is “excellent”, the user index is “excellent”, and the service audit is 小程序, even if it ranks among the best.

Regarding the evaluation time, the introduction given by 微信 is that the operational indicators and comprehensive assessment are updated once a day. Performance indicators, user indicators, and service audits are updated at the beginning of each month based on the performance of the previous natural month.

技术评测目前最强

In order to see the evaluation system and ideas of 微信 in more detail, please see a partner to make a detailed screenshot of their evaluation results, as follows:

Yes, the evaluation is very specific first in terms of technical calls in the "performance indicators". It can almost become a reference frame for technical optimization.

Similarly, in the communication with entrepreneurs, we can see that for most teams, the new 小程序 evaluation function has very obvious positive significance: First, the official evaluation indicators can provide guidance for product tuning; Come, and get the privilege gains when you get to the target.

用户指标是下一步

Back to the evaluation, the “user indicators” are still quite obvious compared to the technical capabilities highlighted in the “violation” and “performance indicators” tracked by the operational indicators.

xx In 微信, the natural diffusion/fission capability of the product has always been an important source of growth, whether it is available, where the defects are, how to optimize, etc. These are optimization points that are closely related to products and operations. However, only by looking at the above description, how to adjust and optimize the product and operation under the guidance of the results, there is no clear reference to the details.

In other words, the performance metrics look good, but for many teams, if the program technology passes, the optimization space is not large. Developers are more likely to have more indicators or data to showcase their products and operations.

Of course, how to quantify these indicators, how to determine standards, and conduct technical testing is also a huge challenge.

In the interaction between real and entrepreneurs, I also learned about the concerns of some tool class 小程序 developers. They think that the evaluation of user indicators is not friendly enough for tool products because the users of such products have low retention and low frequency of use. But it does not mean that the product is not good enough. In addition, entrepreneurs hope that these evaluation results can be combined with resources such as search weights.

From the current direction, optimization and refinement around user indicators will be the next step in the evaluation function.

官方Q&A

Finally, if you want to continue to challenge reading comprehension after reading this article, attach the 微信 official QA on this feature:

Q1：参与小程序评测的基础条件是什么？

A1: 小程序 has been released for more than 100 users, so you can participate in 小程序 evaluation.

Q2：如何才能最终评定是达标？ 

A2: The operational indicators are “achieving the standard”, the performance index is “excellent”, the user index is “excellent”, and through the service review 小程序, the final evaluation can be rated as the standard, and the corresponding evaluation reward is obtained. On the contrary, the comprehensive assessment is not up to standard and no reward can be obtained.

xx Q3：小程序评测结果多久更新一次？ 

A3：运营指标：根据昨天报告的最新违规情况每日更新;

绩效指标：基于上个自然月的总体评估，每月初更新;

用户指标：基于上个自然月的总体评估，在每个月的月初更新;

服务审核：根据上个月最后一天的操作，性能和用户指标判断是否进行审核评估，并在每个月初更新审核结果;

综合评估：基于最新运营指标，绩效指标，用户指标和服务审核的综合评估，每日更新。

Q4：运营指标具体怎么样才能达标？用户指标、性能指标怎么样才能达到优秀呢？

A4：1）根据最近的小程序违规情况评估运营指标。如果小程序违反规则3个月，则将其作为标准;否则，它将不符合标准。开发人员必须严格遵守平台规范以避免违规。

2）根据小程序的汇海性能，页面加载性能，JS接口性能，网络性能，多媒体性能和开发人员工具体验得分对性能指标进行全面评估。单个指标没有绝对的对应关系。性能优于大多数小程序将被评为优秀。

3）根据每月小程序的用户增长和用户粘性的多个指标对用户指标进行综合评价，并且与访问者数量等个别指标没有绝对对应关系。性能优于大多数小程序将被评为优秀。

可以根据小程序的实际性能来调整和优化评估标准。只要努力遵守平台规则，提高用户增长和用户粘性，并提高每个维度的性能，就有机会达到标准。

Q5：小程序评测奖励的极速审核2小时具体是指什么？ 

A5：小程序评估综合评估为标准，开发者提交的小程序评审将在2小时内完成，工作时间：周一至周五，9：00-21：周六和周日，9：-19。

Q6：服务审核如何才能通过？

A6：当小程序的运行指标达到标准时，性能指标优秀，用户指标优秀，可以进入服务审核流程;否则，他们不能参加本月的服务评估和评估。服务评审每月进行一次，操作，绩效和用户指标作为上个月末的数据。服务审核将基于当前的平台规则。有关详细信息，请参阅《小程序评测服务审核细则》。当小程序满足这些规则的要求时，可以传递服务审查。

与此同时，我们将根据新出现的问题，相关的法律和监管更新或产品运营制定新规则。

Q7：服务审核中的3.1对于强制登录的要求具体是指？

A7：本文不禁止授权登录。希望开发人员以更合适和友好的方式授权用户。当用户不理解小程序功能和服务时，将强制授权体验丢失。

＆lt;来源：公开号码“看到真相”＆gt;